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o2 Social Biopic

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o2 Social Biopic Campaign: communication on webbannero2 Social Biopic Campaign: communication on webbanner
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o2 Social Biopic Campaign: communication on webbannero2 Social Biopic Campaign: communication on webbanner

o2 Social Biopic

The campaign builds upon the digital alignment of Telefónica Germany and the new communication strategy of the brand o2: to make the brand‘s purpose of being a motivator brand come alive.

People post their stories on the Social Web. Digital home of the community is the platform www.o2.de/biopic; aggregating all social activities with the hashtags #YouCanDo #Biopic. Prestigious directors take the most inspiring stories and shoot a »Biopic« – our novel, high-quality short film format.

Over the term of about one year I was responsible for the whole graphic design assets of this project: master visuals, online media and POS designs for the premiere events.

Created while working at PHOCUS BRAND CONTACT

Year / 2014
Client / Telefónica Germany
Role / Graphic Designer
Awards / FAMAB Award 2015

o2 Social Biopic Campaigno2 Social Biopic Campaign
o2 Social Biopic: winning story submitted by usero2 Social Biopic: winning story submitted by user
o2 Social Biopic Premiereo2 Social Biopic Premiere
o2 Social Biopic Premiereo2 Social Biopic Premiere

More selected projects

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The essence of art
Trying to create the essential artwork using AI
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Comic-Salon Website Redesign

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Relaunch of comic-salon.de
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A Blockchain-based rewards program for public transportation
The Void

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A series of images exploring errors and repetition.
Emotion-Grid

Emotion-Grid
AI-powered visualization of the emotions used in NYT-articles
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Hello Bank launch campaign

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Commissioned typography illustration
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Social media campaign for o2 germany
Karpfenland

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Landspace-Photography made in germany's Aischgrund area
Digital Arts typography tutorial

Digital Arts typography tutorial
Typography tutorial written for digital arts magazine
o2 Sponsoring at Rock am Ring & Rock im Park

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Designing the o2 brand experience for Rock am Ring / Rock im Park 2011
OFFF Festival Artworks

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Artworks for OFFF Festival
Skull T-Shirt

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Screenprinted T-Shirt featuring a skull illustration
The Abstract collection

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Abstract illustrations from the early years