I created this work in my second term at university. We were briefed to create a poster about "Typography and Movement". We were supposed to manipulate typography in special ways to actually transform the static image of a poster into something dynamic.
From the many approaches I worked out, two were finished and one was printed and exhibited. This is my final design and I actually had this idea in mind very quickly after the briefing: Write the headline with water. In case you're wondering: Yes, thats actually real water spilled over concrete. I did this with Rust Oleum's "Never wet", which is basically a super hydrophobic coating you can spraypaint on any surface. Its so strong that water will never stay on that surface again.